Putting Smiles on the Faces of Everyone Nintendo Touches
Nintendo’s CSR
Putting Smiles on the Faces of Everyone Nintendo Touches
Nintendo’s CSR Philosophy
Our CSR goal is to put smiles on the faces of everyone Nintendo touches.
“Everyone Nintendo touches” refers to all our stakeholders. In addition to our consumers, this includes everyone working in the supply chain, Nintendo employees, our shareholders and investors, as well as the global environment.
Our initiatives to address climate change, engage in responsible procurement activities, build an engaging work environment, and other efforts to realize a sustainable society are closely related to our work toward the goal of creating smiles regardless of age, gender or past experience.
To help realize a sustainable society, we believe it is our duty to understand and meet the expectations of everyone Nintendo engages with while working to deliver smiles through our business activities. Our work toward this goal will continue.
CSR Priority Areas
We set CSR priority areas to promote activities that put smiles on the faces of everyone Nintendo touches.
Process to Set CSR Priority Areas
Step 1: Identify CSR Issues
Taking into account international standards such as the GRI Standards and the social environment surrounding Nintendo, the CSR Coordination Team at Nintendo Co., Ltd. (Japan) identifies CSR issues together with the employees in charge of CSR at our subsidiaries outside Japan.
Step 2: Designate CSR Priority Areas
We analyze the degree of risk and opportunity and establish the priority level for the CSR issues identified in Step 1 according to two axes – both the impact on society and the impact on Nintendo. Next, we obtain feedback from outside experts to select potential CSR priority areas. The CSR Coordination Team at Nintendo Co., Ltd. (Japan) meets with the people in charge of CSR at our subsidiaries outside Japan to exchange ideas and designate CSR priority areas.
Step 3: Set CSR Priority Areas
After reaching consensus on the results of Step 2 among the members of the CSR Project Promotion Team including the CSR teams of the subsidiaries outside Japan, a report is provided to executive management to set the CSR priority areas.
Four CSR Priority Areas
At Nintendo, we have set four CSR priority areas for FY2025 – Consumers, Supply Chain, Employees and Environment – using the process described above.
Consumers
We aim to provide safe and high-quality products and services so that our consumers can play with peace of mind.
Material Topics
Product quality and safety
Game software and services that can be enjoyed with peace of mind
Consumer privacy
For more information, please see the Consumers page.
Supply Chain
Promoting CSR activities throughout our supply chain allows us to improve working conditions for those employed at production sites, leading to higher product quality that, in turn, brings more smiles to our consumers. Nintendo will continue to work together with our production partners, focusing on communication and mutual understanding, to deliver smiles throughout our entire supply chain.
Material Topics
Nintendo’s CSR procurement
For more information, please see the Supply Chain page.
Employees
We employ people with a wide variety of backgrounds, who all work to bring smiles to everyone they engage with. It is crucial that we, as a global company, create a work environment that empowers our employees, who are the source of our competitive edge.
Material Topics
Diversity, equity and inclusion
For more information, please see the Employees page.
Environment
In response to society’s expectations and to pass on a better environment to future generations, Nintendo exercises care with the environmental footprint of our offices and embarks on various initiatives to reduce the environmental impact of our products. These initiatives span everything from the design stage to post-sales repair and support and continue through to recycling.
Material Topics
Climate change
Efficient use of resources
For more information, please see the Environment page.
Structure for Promoting CSR Activities
At Nintendo, under the supervision of the Senior General Manager of the General Affairs Division at Nintendo, Co. Ltd. (Japan), the CSR Promotion Project Team coordinates, supports and promotes CSR activities while collaborating with the entire group.
To advance our CSR activities globally, we also have CSR teams at our main subsidiaries outside Japan. Information about the status of activities in each country is shared among the groups. The CSR Promotion Project Team reports on important matters related to CSR activities, including the CSR priority areas, to the Executive Management Committee, and carries out these activities based on the instructions received. The Board of Directors receives reports on important matters related to CSR activities and monitors their progress.
Global CSR Meeting
We regularly hold meetings to bring together members of the CSR Promotion Project Team. At these meetings, we identify matters to be discussed by the Executive Management Committee, such as CSR priority areas. We also report on the progress status of CSR topics and exchange ideas based on this.
Raising Internal Awareness
At Nintendo, we engage in a variety of activities to raise employee awareness in each region about the importance of CSR and ensure that everyone understands this.
At Nintendo Co., Ltd. (Japan), we hold seminars for new recruits to promote understanding of and support for CSR.
Nintendo of America’s CSR Committee plays a central role in training new employees and regularly issuing information through the company’s internal employee website.
At Nintendo of Europe, information on the CSR Committee, specialized subcommittees and their activities is presented to all new employees in employee onboarding sessions. For the purposes of information sharing and raising awareness of CSR issues, the CSR Committee regularly provides descriptions of our CSR activities on the internal company network. All Nintendo of Europe employees also receive an update about the company’s CSR activities at our annual company assembly.
The CSR Committee at Nintendo Australia aims to raise employee interest in CSR by providing opportunities to join in local community events.
Communication With Everyone Nintendo Touches
Our business activities affect our stakeholders in diverse ways. To put smiles on the faces of everyone Nintendo touches, we communicate with all our stakeholders and appropriately disclose information.
Our Stakeholders
Activities
Communication Methods
Consumers
To ensure that our consumers can enjoy our products comfortably at all times, we implement mechanisms to respond to a wide range of consumer inquiries and continually strive to create high-quality products.
Consumer service centers, websites, social media, the CSR Information site, etc.
Supply Chain
We work to create positive relationships with our various business partners, striving to create an environment that can provide our consumers with better products.
Nintendo CSR Procurement Guidelines, CSR Factory Verifications, third-party audits, the CSR Information site, etc.
Employees
We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.
Codes of conduct, training, health consultation, internal company networks, the CSR Information site, etc.
Environment
To put smiles on the faces of future generations, including children, we recognize it is our responsibility to pass on a better environment for the future. We are committed to maximizing global environmental protection in our products and at our offices.
Information for stakeholders inside and outside the company, environmental considerations for products and offices, the CSR Information site, etc.
Communities
We are committed to bringing smiles to everyone Nintendo touches through our unique contributions.
Social contribution programs, the CSR Information site, etc.
Shareholders and Investors
We strive to build trusting relationships through the disclosure of information to our shareholders and investors in a timely and appropriate manner.
General meetings of shareholders, financial results briefings, corporate management policy briefings, annual report, corporate governance report, the CSR Information site, etc.
